A specialist will beat me at his one part. That is not the job.

Ask a developer about a database or a copywriter about a subject line and they will know more than I do. What 25 years of doing all of those jobs by hand buys is different: I know what the whole thing has to add up to, and I can name the part of a plan that is going to break while the plan is still a conversation.

The build gets done by people I have worked with for years. Nothing gets decided by anyone else, and you deal with me from the first call to the last.

Where it stops: I am not a business development consultant. What you sell and how you run the company stay yours. My work starts and ends with what the outside world sees of you, and whether it is doing its job.