Engagements

Three ways this usually goes, in order.

Positioning

Two weeks, then you can explain yourself to anyone.

Interviews, market research, a look at your customers. What comes out is one document: what you’re worth, who it’s for, how to say it, and the words to use everywhere after.

Design and build

Whatever this launch actually needs, built.

Website, brand, deck, ads, whatever the positioning points to. No package, because no two of these look the same. Projects generally start around $15,000. You get a fixed quote after the call, and it holds.

Ongoing

Someone accountable for it as the business changes.

$1,750 a month, a 12-month term. New offers, new markets, the site and the message keep pace instead of falling a year behind.

Clients who went straight to design got better-looking material. Not better customers, not better deals. The order matters more than the deliverable.

If you’d rather start building now and sort out what it says later, I’m not the right fit.

Three ways this usually goes, in order.

Two weeks, then you can explain yourself to anyone.

Whatever this launch actually needs, built.

Someone accountable for it as the business changes.

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