Website Design and branding for Machine Manufacturer
Crystalcore retained Clarity Republic to reimagine the online presence of New Era, a US-based manufacturer specializing in high-precision converting machinery. The goal was to create a digital experience that reflected the sophistication of their equipment, simplified the buyer journey, and supported custom order workflows.
We redesigned the website from the ground up with a strategic content architecture and a clean, intuitive interface. Key functionality included streamlined product navigation, categorized technical documentation, and enhanced accessibility for B2B buyers searching for custom machinery solutions.
To bring their machines to life, we integrated high-quality video content throughout the site — providing visual demonstrations of machine capabilities and reinforcing product credibility with real-world footage.
The result? A fast, user-centered site that empowers New Era’s clients to easily explore complex product offerings, understand technical specs, and initiate custom orders — all within a modern, brand-aligned environment.
Our work helped New Era elevate its brand perception, improve user engagement, and position itself as a forward-thinking leader in a highly competitive industrial market.
